New nursery hopes to bloom in Broad Channel
Lisena Landscape Supply and Nursery is one of Broad Channel’s newest stores and an extension of a family-operated, community-oriented business that has been serving southern Queens since 1975.
Posted: Thursday, May 7, 2015 10:30 am
The Lisena family has been providing landscaping services to much of southern Queens since 1975.
They have renovated the “Welcome to Howard Beach” sign and worked with different area schools and countless residents.
Now, the family is allowing those with a green thumb to take the work into their own hands, opening Lisena Landscape Supply and Nursery at 125 Cross Bay Blvd. in Broad Channel.
There, you can buy plants, trees, other gardening material and more to bring your front or backyard to life.
Freddy Lisena — whose father, Giuseppe, started the Ozone Park-based landscaping business, located at 101-20 99 St. — said the nursery opened on April 18.
“We’ve always thought about opening a place where our customers can buy flowers and gardening supplies,” Lisena said. “It’s a place for the community to come to.”
For Lisena, getting to know the community has been one of the keys to the company’s success.
Besides renovating the Howard Beach sign and beautifying area schools, he’s also developed a relationship with many of his clients around southern Queens.
The area is not only where he makes his living, however; it’s also the place he calls home.
Freddy was born and raised in Ozone Park and for more than 20 years has lived in Howard Beach.
He grew up surrounded by his father’s landscaping business, founded in 1975, and took it under his wing.
And that doesn’t mean just cutting grass and making sure the shrubs are manicured perfectly.
Lisena’s favorite part of the job is the creativity he gets to put into creating different displays such as waterfalls.
“I enjoy the whole creative process,” he said. “The design and the installation.”
And just like Freddy following in his father’s footsteps, the Broad Channel nursery will also be kept in the family.
Fernando Morales, Freddy Lisena’s nephew, will be managing the nursery along with his wife, Paula Sorenti.
“It’s a family business,” Freddy Lisena said.
Lisena said the nursery will also keep its community-oriented approach to business intact, even if it involves a trip over the Joseph P. Addabbo Memorial Bridge.
“We have a strong grasp on the locals,” Lisena said.
And what better time to check out the nursery than right before Mother’s Day?
Morales said the nursery will have a lot of prearranged potted plants for people to choose from before Mother’s Day.
And while you’re there, pick up something for yourself to help spruce up your own yard.
For more information on the Lisena family businesses, you can visit their website at lisenaland.net or call the nursery at (718) 607-5413 or the landscaping company at (718) 845-5185. Free parking is available.
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